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The Reset Beauty Fund


A letter from our Founder & CEO
June 4, 2020

At Orosa Beauty, we have been and will always be committed to making sure Black voices are heard in every aspect of our business, including paying Black artists, models and content creators to ensure there is representation and diversity across our brand. 

Today, we are proud to launch THE RESET BEAUTY FUND to foster permanent change in the beauty industry. Orosa is committed to investing a minimum of $20,000 toward Black and minority artists, content creators and models to elevate Black and minority voices in the beauty industry.

This is our first step towards fostering permanent change. We are currently a small team of 6 with no Black employees. I am committed to changing this as we grow to ensure that full-time employment and leadership opportunities are made available to  Black professionals in the beauty industry.


Carolyn Chen
Founder & CEO
Orosa Beauty